This printable worksheet walks you step-by-step through defining your ideal booth customer, including:

• What they buy (and what they walk past)
• How they like to shop (bargain bins vs. styled vignettes)
• Their emotional triggers and buying habits
• Where else they shop (so you can price confidently)

You’ll walk away knowing exactly what to hunt for, what to skip, and how to style your booth to match how they make decisions.

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